Each year, the Local Media Association awards the leaders in each market, and this year, Graham Media Group stations won big.
An especially noteworthy award went to Dustin Block, the audience development lead for Graham Media Group.
Block was named Innovator of the Year and was recognized for his leading content strategies and original, digital content production for platforms across the group, as well as driving new content and revenue opportunities.
“I’ve had the chance to work with Dustin on several innovation projects and have been consistently impressed with his thoughtfulness, his creativity, and his ability to combine technology with content innovation to create better journalism and sustainable business models,” said Frank Mungeam, LMA chief innovation officer. “Dustin is on the short list of people who ask me innovation questions that no one has ever asked me before. He is a worthy winner of LMA’s award for News Innovator of the Year.”
In addition to Block’s big win, Graham Media Stations won the most awards of any media company, of which include:
WDIV and ClickOnDetroit.com
- 1st place: Best Contest and/or Promotion – Win for Vote 4 The Best
- 1st place: Best Local Newsletter/Email Strategy
- 2nd place: Best Contest and/or Promotion – Win for 4Frenzy
- 3rd place: Best Digital News Project
WJXT and News4Jax.com
- 1st place: Best Virtual Event
- 3rd place: Best Local Website
- 3rd place: Best Branded Content Strategy
KPRC and Click2Houston.com
- 2nd place: Best Service to Diverse Audiences
- 3rd place: Best COVID 19 Local Community Coverage
KSAT and KSAT.com
- 3rd place: Best Local Newsletter/Email Strategy
WKMG and ClickOrlando.com
- 2nd place: Best Local Newsletter/Email Strategy