WSLS 10, the Graham Media Group-owned NBC affiliate in Roanoke, Virginia, announced they have named Margaret Kreger Ashburn as their News Director.

The news comes behind News Director Rick Moll announcing he would be retiring after six years with WSLS, 30 years as news director and 40 years in the business.

In her new role, Ashburn will oversee the editorial content and its execution on all platforms, as well as have an integral role in maintaining the brand image for WSLS 10.

She is a familiar face at the station and a key member of the community. Not only has she held the WSLS 10 Assistant News Director role for the last two years, she also helped the station win the Emmy Award for Outstanding Newscast in 2020 and she earned a spot on the local "40 Under 40" list.

As someone born and raised in Roanoke, Ashburn is passionate about helping make the region a better place to live and grow, serving on several committees.

“Margaret is exactly the right person to lead WSLS 10 News," said WSLS 10 Vice President and General Manager Jaimie León. "She is passionate and innovative. Her proven leadership and fresh perspective, paired with our exceptional journalists at WSLS 10, will allow us to serve our communities in new and exciting ways."

Ashburn graduated Magna Cum Laude with a degree in Journalism from the University of Georgia. Before returning home, Ashburn worked for WAGA in Atlanta, WGHP in Greensboro/High Point/Winston-Salem and WRDW in Augusta.

She is also a fitness enthusiast and a high school Sunday school teacher.

Ashburn begins her role on Feb. 15.