Once again, THE Local Station is Jacksonville’s No. 1 source for local news, and WJXT has swept all major news areas with the adult 25-54 viewers -- the most coveted demographic for television advertisers.
Morning news leads the way with News4JAX at 4:30 a.m., beating the combined competition’s A25-54 ratings. News4JAX at 5 a.m. is No. 1 in the time period with a 2.5 A25-54 rating, again beating the combined competition of WTLV, WJXX, WJAX and WFOX.
At 5:30 a.m., News4JAX won with a 3.1, more than doubling the nearest competitors' A25-54 rating. News4JAX at 6 a.m. is No. 1 with adults in the 6-7 a.m. time period, garnering a 3.1 A25-54 rating and an impressive 19 share. The Morning Show (7-9 a.m.), anchored by Jennifer Waugh, Bruce Hamilton and Richard Nunn, is No. 1 in the time period with a 2.6 A25-54 rating and a 16 share, beating out all other newscasts, including the national broadcasts of NBC’s "Today" on WTLV, CBS "This Morning" on WJAX and ABC’s "Good Morning America" on WJXX. At 9 a.m., "The Morning Show" beats "Today" with and without Megyn Kelly, with a 1.4 A25-54.
News4JAX at 4 p.m. and "Inside Edition" take the time period with a 1.4 A25-54, beating "Dr. Phil," "Judge Judy" and "Ellen."
In evening news, News4JAX at 5 p.m. is most watched in the time period, with a 2.1 A25-54 rating. News4JAX at 5:30 p.m. is No. 1 in the time period with a 2.1 A25-54 rating. News4JAX at 6 p.m., anchored by Mary Baer, Tom Wills and John Gaughan, is No. 1 with a 2.1 A25-54 rating and an 8 share.
The story continues in late news, with wins in The Ten O’Clock News at 10 and 10:30. WJXT is No. 1 at 10 p.m. with a 2.4 A25-54 rating and again at 10:30 p.m. with a 2.1 rating. News4JAX was No. 1 at 11 p.m. with a 1.8 A25-54, beating both the WJAX and WFOX Action News newscasts, even when added together.
“It is incredibly gratifying to our entire staff to see month after month, year after year, the viewers of Jacksonville choose News4JAX as their number one choice for local news,” Vice President and General Manager Bob Ellis said. “We are so proud to be Jacksonville’s only truly local television station, serving this community and seeing how they respond to our commitment makes us work even harder to make Jacksonville a better place to live.”