Graham Media Group, Inc. a Graham Holdings Company (NYSE: GHC) subsidiary, reported today that it delivered top ratings on all platforms during election night coverage.
Graham Media Group owns five local television stations, each in a top-50 market, all were recognized as news leaders during the country’s historic election night. “Our connection to the communities we serve proved exceptionally strong on election night. Excellent coverage in all markets was part of the story, but the other part is the power and impact of local television news on the national front”, said Emily Barr, President and Chief Executive officer.
KPRC–Houston (NBC) delivered a 5.9 rating and 12 share of persons 25-54 which is a 9% increase over its 2012 primetime election coverage, and up 34% from 2008. The station also led the way with the local 5pm and 10pm newscasts surrounding the primetime coverage, which delivered a 2.3 rating and 9 share of persons 25-54 and a 5.4 and share 10 persons 25-54 respectively.
WDIV-Detroit (NBC) was the most watched television station in Detroit and was ranked #1 out of the top 25 LPM NBC affiliates with a 10.1 rating and 14 share of persons 25-54 from 8pm-11pm. The station’s website, ClickonDetriot.com received nearly 300,000 unique visitors. WDIV Local 4 Newscasts dominated the afternoon into the evening with wins at 4pm, 5-6:30pm and 11pm.
KSAT–San Antonio (ABC) was #1 in Prime Election Coverage with an 8.4 rating and 12 share of persons in households, and grew double-digits in key Election coverage day parts since the 2012 Presidential race. In addition, KSAT’s Presidential Candidate HQ livestreams were the #1 search result nationwide on Google.
WKMG–Orlando (CBS) was first in local news at noon among households and total viewers, including a 32% household ratings gain from Election Day 2012. The 4pm newscast was ranked #1 with women 25-54, and the 5pm newscast was first in its time period among adults 25-54 and women 25-54. WKMG had the most extensive coverage of a national election in the Orlando market with coverage from 4-6:30pm and an expanded 7-8pm newscast
WJXT–Jacksonville (Independent) kicked off continuous Election Day coverage at 7pm and stayed on air until 3:30am, covering Local, State and National races for viewers in Jacksonville. Nielsen results show WJXT as the winner in the key 8pm to 11pm prime-time hours, with a 7.2 rating and 9.7 share in households. News4JAX at 6pm was the highest rated local newscast of the day in Jacksonville with a 7.5 rating and 12 share. Approximately 175,000 digital users viewed more than 1.3 million page-views on News4JAX.com and the station’s newsreader app.