We’re looking for a dynamic Community Engagement Journalist to join our team and lead the way in crafting compelling narratives that inspire connection, amplify diverse voices, and challenge the status quo.

In this role, you’ll develop and produce groundbreaking stories that blend creative vision with innovative storytelling techniques. You’ll spotlight underrepresented voices, creating narratives that redefine how we connect with our audience.

By fostering an authentic and engaging community presence, you’ll ensure that our content resonates deeply and meaningfully. This is your chance to break the mold, experiment with fresh storytelling approaches, and stay ahead of trends in social media, video production, and content marketing.

If you’re ready to build bridges, spark conversations, and make a difference through your work, we want to hear from you!

This role is located in Roanoke, VA.

Responsibilities:

Develop, produce, and edit creative story ideas that incorporate innovative storytelling styles to ensure differentiated content that fosters connection and sparks meaningful engagement.
Spotlight stories of underrepresented voices, sharing narratives that challenge conventional perspectives and redefine news.
Build and maintain strong connections with our audience, responding to comments, messages, and trends with authenticity and care.
Foster a sense of community by sharing stories that resonate deeply with diverse audiences.
Break the mold with fresh approaches to storytelling, experimenting with formats and platforms to amplify impact.
Stay ahead of trends in social media, video production, and content marketing.

Key Qualifications:

BS/BA in related discipline or equivalent years of experience
Proven experience in social media management and video production.
Exceptional storytelling skills with a deep understanding of narrative structure and audience engagement.
High level of proficiency with video editing software and social media tools.
A strong creative drive and the ability to work independently as a self-starter.
Promote teamwork attitude with station employees
Passion for uncovering untold stories and giving a voice to the unseen and undervalued.
Valid driver’s license, good driving record, and ability to provide proof of insurance with the company-required insurance limits

To apply, please send resume to: careers@grahammedia.com

Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

As an Executive Producer, Experiential Storytelling, you will spearhead a transformation, leading a forward-thinking team to redefine how local news is created and consumed. You will manage and inspire a small group of nontraditional journalists, oversee the production of experimental video content, and leverage data-driven insights to craft a new, audience-centered vision, propelling us forward with delivering local news in a modern, relevant, and meaningful way.

This role is located in Roanoke, VA.

Key Responsibilities

Build and mentor a small, dynamic team of nontraditional journalists, fostering a high level of creativity, collaboration, and experimentation.
Inspire the team to produce innovative, high-quality local news videos daily.
Oversee the creation of daily social media-focused videos that engage a digital-savvy audience.
Provide training that develops storytelling styles that differentiate us from competitors and appeal to modern-day news consumers.
Use digital audience analytics to evaluate the performance of daily video experiments.
Identify and implement the storytelling styles that resonate most with target audiences.
Adapt content strategies based on data insights to continuously improve engagement.
In partnership with both corporate news leaders and the local station leadership, apply insights from content experiments to reshape news products, ensuring they align with the preferences and values of the target audience.

Requirements

BS/BA in related discipline or equivalent years of experience.
Proven experience in digital media, content strategy, or news production with a focus on innovation.
Minimum of 3 years of experience leading successful creative teams.
Deep understanding of social media platforms, audience analytics, and modern storytelling techniques.
A passion for rethinking traditional approaches to local news and connecting with underrepresented audiences.
The ability to motivate and inspire a team to think and act in innovative ways.
Exceptional communication and organizational skills, with the ability to manage multiple projects and priorities.
Valid driver’s license, good driving record, and ability to provide proof of insurance with the company-required insurance limits.

To apply, please send resume to: careers@grahammedia.com